Soon, it will be the end of the third month of my full-time self-employment. On one hand, I’m very pleased–business has been very good–but on the other hand, it still isn’t enough to cover all the bills, yet. Conservatively, I’d say I’m half-way to where I need to be on a monthly basis. Don’t get me wrong, I’m ecstatic about the progress I’ve made in just three short months! I also know that there’s these bills to pay … and I need to come up with the money to pay them.
I’ve been truly blessed with some fantastic clients, tremendous opportunities and an incredibly supportive family. I’ve always had dreams of doing this, but never felt that the timing was right. To be honest, I’m not sure that the timing is right now, either, but one of the things I’ve learned these last three months is that I don’t need to be sure. I’m going to do everything it takes to make this succeed, and if that’s not enough, I’ll just have to find ways so I can keep trying.
I think the challenge for September is to try and figure out what Panoptic is going to specialize in. Being a very broad and varied generalist is making it hard to sell. While I could take on many projects that come my way, it’s hard to explain how that’s possible to a potential client. It also complicates the decision-making process around what leads to generate and pursue. Focusing Panoptic through specialization should simplify the sales process, which could help me achieve my business goals and be able to pay those bills.