How much traffic did Twitter Karma get me?

Since announcing Twitter Karma on December 29th, it became popular pretty quickly in the Twitter community. I watched the traffic come in from various sources and being interested in this sort of thing, I wanted to know exactly what kind of impact it had on my overall traffic.

Using Google Analytics and Site Meter, I’m able to keep an eye on my traffic and get some useful metrics about it. Lets start with a graph of the past 7 days worth of visits (yellow) and page views (orange) from Site Meter:

SiteMeter visits and page views, 2008-01-09

What’s immediately interesting to me about this graph is that, previously, my weekend traffic was usually lower than my weekday traffic. However, the Twitter Karma traffic peaked on the weekend, which surprised me.

To get an idea of the number of users it brought me, I looked to Google Analytics. Here’s the Absolute Unique Visitors data for 2007-12-28 through 2008-01-08:

5,540 Absolute Unique Visitors

Friday, December 28, 2007 2.73% (164)
Saturday, December 29, 2007 3.36% (202)
Sunday, December 30, 2007 2.36% (142)
Monday, December 31, 2007 5.72% (344)
Tuesday, January 1, 2008 4.66% (280)
Wednesday, January 2, 2008 6.92% (416)
Thursday, January 3, 2008 11.84% (712)
Friday, January 4, 2008 9.68% (582)
Saturday, January 5, 2008 21.75% (1,308)
Sunday, January 6, 2008 16.58% (997)
Monday, January 7, 2008 9.06% (545)
Tuesday, January 8, 2008 5.35% (322)

To separate out my regular blog traffic, I pulled the Top Content report for the same timeframe:

291 URLs were viewed a total of 10,159 times

Page Title Pageviews Unique Pageviews Time on Page
Your Twitter Karma 5,653 4,494 00:03:13

So, of those 5,540 visitors, 4,494 of them went to the Twitter Karma page, or close to 81%.

To be honest, ~4,500 visitors isn’t a big number at all. What makes me really curious is finding out how many “active” users the Twitter service has. What percentage of that total does 4,500 users represent over that time period? Less than 1%? 5%? 10%? 50%?

I’m sure the Twitter guys aren’t going to open their kimonos that wide and share that kind of information with us, but I wonder if there’s any way to collect that information anyway. I guess I could sample the public timeline every few seconds for a few weeks, then compute the uniques and update frequency to come up with an estimate. This won’t take into account those who have their updates protected, but I’m willing to bet fewer than 20% of Twitter’s active users have done that.

Still, this was a fun application to hack together and it seems to be well-received amongst the Twitter community, so I’m really happy with it. I hope someone can come up with another great tiny app. idea for Twitter that I can hack on, next.

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  1. Cool app! I’ve used it and like it because it’s simple and fast. Nicely done!

  2. It’s a good app, congratulations! The biggest advantage it has is the speed at which it runs, it’s really fast!

  3. This may violate Twitter’s new terms of service that prevents bulk unfollows. Be cautious.

    • Ryan, you do realize you’re commenting on a post that’s dated January 2008 and it’s September 2010 now, right? I had removed the “bulk unfollow” capability from Twitter as per their request back on January 15, 2010.

  4. I wanna more information about why are you use sitemeter site please describe this link….

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